The Paso Robles Wine Country Alliance honoured Howie and Bev Steinbeck, owners of Steinbeck Vineyards on Friday, January 19, 2007 as the 2006 Wine Industry Persons of the Year, the industry’s most esteemed honour. The recognition took place at the Paso Robles Park Ballroom during the Wine Country Alliance’s 15th Annual Gala where they were both presented the award in front of more than 180 industry leaders and local and regional dignitaries.

The Steinbecks have been inspirational to the Paso Robles wine industry since 1982 when they planted their first 50 acres of Cabernet Sauvignon and Chardonnay. Since then, they have been involved and contributed as a team to numerous industry endeavours and actions furthering the development of the Paso Robles appellation.