From the better days…
Gallo To Release Joint Wine Brand With Martha Stewart
E&J Gallo and Martha Stewart Living Omnimedia today announced the creation of a new line of wines dubbed after the lifestyle diva.
Martha Stewart has long dominated America’s living rooms and kitchens. Now she wants into the wine cellar.
The homemaking icon announced Friday that she’s working with California’s E.&J. Gallo Winery to market a brand of wine called “Martha Stewart Vintage.”
And despite her recent forays into low-end retailing with the likes of Kmart, Martha’s vino will not compete with Two Buck Chuck. It will sell for about $15 a bottle, according to published reports.
To get people to fork it over, the wines are taking on fancy California names. For instance, the initial release of 15,000 cases will include 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvignon and 2006 Sonoma County Merlot.
“Martha Stewart Vintage” will be rolled out in January, 2008, at $15 a bottle, in six U.S. cities: Atlanta, GA; Boston, MA; Charlotte, NC; Denver, CO; Phoenix, AZ and Portland, OR. Production of 15,000 cases will be divided between Chardonnay, Cabernet Sauvignon, and Merlot, all with a Sonoma County appellation.
The six cities are where Stewart has her strongest fan base, according to sources.
15 September 1839 – autumn 1840 Construction of the Burgess’ Brewery, forerunner of today’s brewery.- Plzensky prazdroj
Only after the British discovered Port Wine at the end of the 17th century, did the fame of its fine quality start spreading all over the world. In the middle 1750’s, the Portuguese authorities started controlling all the aspects of Port Wine production, including the demarcation of the boundaries of the Douro region.
This Douro valley region produces the grapes that give rise to the only authentic Porto. A large number of the wineries housed in lodges in Vila Nova de Gaia, where most of the Port Wines are blended and aged, have English names, attesting to the British origins of their founders. One of these founders, Joseph Forrester, obtained the title of baron in 1855 for his efforts at reforming the port trade. Croft was one of the first big shippers, followed by other English and Scottish firms, and much of the port trade is still in British control. The more well known names include Graham, Cockburn, Warre, Taylor, Krohn, Niepoort, Dow and Churchill. Some of the Portuguese traditional wine estates, called quintas, are Ferreira and Quinta do Infantado.
The origins of modern day Porto date back to 1820, when that particular harvest yielded a very sweet and rich wine. The reasons for its original sweetness lay in the exceptional ripeness of that vintage, which naturally allowed some of the grape sugars to stay. This rich and fortified Porto is now obtained by adding 20 % brandy (aguardente) to the liquid volume to arrest fermentation, and to maintain about 10% of the residual sugar. Fermentation of the grapes occurs now in large stainless steel tanks, and after it is stopped, the must is allowed to settle for a few months in large oak vats. The juice is then moved into 115-gallon oak casks (pipas) where it matures.
Presently, the Porto Wine Institute and the Casa do Douro oversee its production and guarantee quality control.