The British pint is safe forever after the European Commission announced a policy U-turn on Tuesday September 11th, 2007
The European Union executive said British and Irish pubs may go on serving beer in pints after 2009, when such measures were due to be phased out.
After consulting industry and consumers, the Commission gave an indefinite reprieve from the legal obligation to use metric units for milk in returnable bottles and beer and cider on draught in response to widespread public hostility.
“This proposal … honours the culture and traditions of Great Britain and Ireland, which are important to the European Commission,” EU Enterprise Commissioner Guenter Verheugen said in a statement.
A government spokeswoman called the decision “good news for British industry and international trade” and said it was the result of close work between London and Brussels.”
Suntory to market LINDEMANS wine from Australia 2001
Suntory will begin marketing LINDEMANS, Australia’s best-selling wine, on September 11th 2001. A total of 11 types will be offered on an open price basis. LINDEMANS wine is also popular in England and the United States.
Australian wine is highly regarded for its affordable price and fruity flavour, which goes well with various dishes. As a result, LINDEMANS wine sales have risen steadily not only worldwide, but also recently in the Japanese market.
Wine industry says effects of September 11 cost $75 million.
California wineries lost about $75 million in revenue as a result of the events of September 11th, according to industry experts said. Analysts estimate the impact represents about 1% of total 2001 winery revenue of $6.5 billion.
Preliminary estimates from MKF, a leading firm of wine and business advisors, providing business consulting, industry research CPA services to the wine industry, indicate that total winery revenues for 2001 were up about 3% from 2000. Case volume growth was flat overall, with significant differences in growth rate by price category.
Wines priced under $8 retail were down 3%. Mid-priced wines ($8-$15) were up 7% and high-priced wines ($15 and above) were up 13%. The full analysis will be available in a Wine Trends report released April 15, 2002.
Christian Miller, director of research for MKF, noted that basic demographic trends favouring sales of mid to high-priced wines are still present. “We are looking for overall winery revenues to continue to grow in 2002”, said Miller. “In addition, the U.S. wine consumer is trading up, spending an additional 3% per bottle on wine in 2001,” he added.